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Make more.
Save more.

You know your business needs AI. You're just overwhelmed and don't know how yet. I'll show you how to use it to make more money and save money, or I'll set it up for you.

Book a call See what AI can do

I'm Shezal Babar. I run two six-figure businesses with AI. No investors.

Shezal Babar, chin resting on her hands, in a cream blazer

Does this sound like you?

You're not behind. You're just overwhelmed. I'll show you what to do first.

Waiting is the risky part

Your competitors aren't waiting. Your customers aren't either.

2 in 3
small businesses now use AI. In 2023, it was fewer than 1 in 4.
+393%
more people came to US store websites from AI in one year. They're asking AI what to buy.

If AI can't find you, those shoppers won't either. The businesses learning this now are pulling ahead. Every month you wait, it gets harder to catch up.

Sources: U.S. Chamber of Commerce, 2026; Adobe, via TechCrunch.

AI does two things for your business

It makes you more money

  • Beautiful photos and videos, made fast
  • Ads that get better every week
  • A website that sells while you sleep
  • Emails that bring customers back

It saves you money

  • AI answers your emails. You just check them or ask for changes.
  • AI does your numbers every Monday
  • AI does jobs you'd pay someone else to do
  • You stop paying for things that don't work

How much AI saves me

About $30,000 a month

That's what a full team would cost me. I could never have paid for it. AI made it possible.

The person I'd needCost a month
Web developer$7,500
Ads manager$6,000
Email marketer$5,000
Photo and video creator$5,000
Bookkeeper and numbers person$4,000
Customer service person$3,500
Total for a full team$31,000
My AI toolsAbout $380

My own estimate, using typical full-time US pay. Your numbers will be different.

How I can help you

Get a plan

$300 $197

Start here

One hour with me. We find the first thing AI should do in your business.

  • A one-hour video call
  • The recording
  • A written 30-day plan

$197 for the first 5 people.

Book a call

Learn it yourself

$29 $19

AI starter kit

Simple first steps to start using AI, at your own pace.

  • The best tools to start with
  • 25 prompts to copy and paste
  • Easy steps and templates

This week only. Sent within 7 days.

Get the kit

Or we do it for you

We set up AI in your business. You pay once. Want us to stay and keep it running? Add monthly support. It's up to you.

Ask on a call
Setup, one timeMonthly support (optional)
One joblike a customer service bot$500$100
A few jobslike photos, ads and email$2,500$500
Your whole business$5,000$1,000
Shezal Babar walking through a doorway in a cream blazer

Why work with me

I've worked at big tech companies. I've also built businesses with my own money. So I know both sides.

Meta
I helped Meta sell ads on Reels and led a team of about 30 people.
Atlassian
I was a senior manager. I helped set prices and launch products.
School
Top honors in economics from King's College London. A master's degree from UC Berkeley.
SAÉA
My design brand for homewares and jewelry. A six-figure business, built with my own money. Sold directly and through retail partners.
SAÉA Homes
My vacation rentals. I grew from one home to three in a year. Also a six-figure business.
Awards
Boundless Futures Foundation grant winner 2025

What happened in my business

54x
more website sales than last year
+643%
October sales, compared to last October
$0
from investors

One month of website sales now beats a whole year of pop-ups.

Last yearTodayNext
Each yearFive figuresSix figuresSeven figures
Each monthFour figuresFive figuresSix figures

3,000+ customers · 400+ five-star reviews · 3 part-time employees and me

From my own sales records for SAÉA, January to October 2026 and 2025. Your results will be different.

Shezal Babar in profile, in a cream blazer against a dark background

No investors.
No rich dad or husband.

I grew up in Pakistan. I worked in tech for years, at Meta and Atlassian. I was good at it, but I wasn't happy.

In December 2024 I left and started SAÉA with my own savings. I built it through a toxic relationship and a divorce.

The first year was hard. I did 30 or 40 pop-ups. One hot day, I sat there for hours and made maybe two sales. Then Etsy shut down my shop. I could have lost everything.

So I rebuilt. Website first. Then the brand. Then ads. With AI in all of it. Monthly sales grew more than 4x in six months.

Today SAÉA is a real brand with thousands of customers. If I could do this, you can too.

You don't need investors

Bootstrapped means you build with your own money. Here's why that can be better.

It can be slower. But it's yours.

Sources: Carta; Harvard's Shikhar Ghosh, via Fast Company; Fortune; TheIndustry.fashion.

Questions

I'm not technical. Can I do this?

Yes. If you can send an email, you can do this.

Which one should I pick?

Want to learn on your own? Get the kit. Want a plan? Book a call. Want it done for you? Ask about setup on a call.

I don't have much money.

Start with the free guide or the kit. The whole point is to spend less.

I sell a service, not a product.

That's fine. This works for coaches, designers and freelancers too.

I'm not online yet.

That's a great place to start. We begin with your website.

What if something breaks?

If you add monthly support, we fix it. It's optional.

Can you guarantee results?

Yes, we can guarantee improvements in your business. But you'll need to put in some work too. This isn't a magic trick.

Not ready? Get my free guide

A short guide on what to do first.

Send me the guide

You know you need AI. Let's start.

Book a call. We'll find the first thing to fix.

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